[Download] "Investigating the News Seeking Behavior of Young Adults (Report)" by Australian Academic & Research Libraries # eBook PDF Kindle ePub Free

📘 Read Now     📥 Download

eBook details

• Title: Investigating the News Seeking Behavior of Young Adults (Report)
• Author : Australian Academic & Research Libraries
• Release Date : January 01, 2010
• Genre: Language Arts & Disciplines,Books,Professional & Technical,Education,
• Pages : * pages
• Size : 214 KB

Description

The newspaper industry has been evolving since the arrival of the Internet and the subsequent development of new online media formats. Traditional newspapers responded to this change by placing part of their content online even as they struggled with the evolving systems and debated cost recovery issues. New contestants soon entered the online news market and began offering free services through innovative means. The differences between paper-based, television, and radio news providers began to diminish in online environments as they all started offering multimedia content over the web. News aggregators soon mushroomed, resulting in news reports being gathered from various sources and filtered down to the users according to their interests, thus transferring control over to the news readers. Immediate success was achieved by these aggregators as they attached themselves m popular existing sites. Young Internet users in the meantime gained more control over the web by generating their own information streams through social networking environments. In such a way, youth may have a special influence on the continuing evolution of news delivery. Moreover, the teens that recently turned into young adults have had limited contact with print-based subscriptions and their loyalties to a particular news publisher are uncertain. Other worrying trends for traditional newspaper publishers are a steady decline in the reading of print publications, an ageing subscriber base, and stiff competition in the relatively youthful online environments where dynamic and free news sites are plentiful. The online user is no longer bound to a single news outlet and can move to a different site with just a click of the mouse button, Young people are being drawn to the online interactive social environments and their news seeking, web interactions, and reading behaviours are evolving with new technologies and presentation formats. It is therefore important m study these interactions in order to understand the online news-seeking behaviours of young adults and to try to predict changes and trends in this field. Given that newspapers, and other mass media, have been seen as a significant source in everyday life information seeking (ELIS) over a long period of time (Wilson 1977, Williamson 1998; Savolainen, 2008), libraries will also need to respond to these changing reading behaviours and possibly rethink their traditional newspaper reading area designs to attract younger audiences, A digital delivery model for online news readers would be one option to pursue as more readers choose to access the library remotely and libraries rethink their acquisition policies for news content. Moreover, if the newspaper publishers continue to reduce their print circulations then e-news readers, similar to Amazon's Kindle or Apple's newly launched iPad, may need m be placed in the reading areas. The British Library for example has already started providing page level PDF copies of current newspapers in its reading rooms via regular computer terminals (Fleming and King, 2009), The impact of such initiatives on library users is not known and research efforts, such as this one, form some of the initial steps in exploring this issue.

Download Ebook "Investigating the News Seeking Behavior of Young Adults (Report)" PDF ePub Kindle